With continued growth and a strong focus on serving the Fire Protection market, Radix Wire & Cable is proud to announce the promotion of Danielle Braley-Purewal to Vice President of Sales & Marketing, Fire Protection, and the addition of Chris Letizio as Technical Sales Engineer for the Midwest region. These organizational enhancements underscore Radix’s commitment to the Fire Protection industry and will further strengthen the company’s position in driving growth, innovation, and expansion of the DuraLife brand.
Danielle Braley-Purewal Promoted to VP of Sales & Marketing, Fire Protection
Braley-Purewal has a proven track record as a key leader at Radix, previously serving as the Business Unit Manager for Fire Protection Products. Under her leadership, the Fire Protection SBU has achieved consistent year-over-year growth, solidifying Radix’s position as a leader in high-performance fire-resistant wire and cable solutions. Her deep industry expertise and strategic approach have played a pivotal role in expanding the DuraLife product line and strengthening relationships with customers across the industry.
“Danielle’s dedication and leadership have been instrumental to Radix’s success,” said Radix Wire & Cable CEO Jeremy Tuttle. “She has driven significant growth within the Fire Protection SBU while demonstrating an unwavering commitment to our customers and the continued success of the DuraLife brand. Her promotion is well-deserved, and I have no doubt she will continue to elevate Radix’s presence in the fire protection market.”
Braley-Purewal’s promotion underscores Radix’s commitment to recognizing and advancing top talent within the organization. In her expanded leadership role, she will focus on further strengthening the DuraLife brand, enhancing customer partnerships, and spearheading initiatives to support the evolving needs of the fire protection industry.
Chris Letizio Joins Radix as Technical Sales Engineer for the Midwest
The addition of Letizio as Technical Sales Engineer further strengthens Radix’s position in the Midwest U.S. region. He holds a Bachelor of Science degree in Computer Science and resides in the greater Detroit, Michigan area. Letizio joins the Fire Protection team with an extensive background in the life safety sector, having served as a paramedic, firefighter, and project engineer in the fire alarm industry. His real-world experience and technical expertise make him a valuable asset to both our team and our customers.
“We’re thrilled to welcome Chris to the team,” said Braley-Purewal. “His deep understanding of fire protection systems and firsthand experience in the field bring a unique perspective to our sales organization. As we continue to grow, having someone with his technical background and customer-first mindset will be key to supporting our partners in the central U.S.”
About Radix Wire
Founded in 1944, Radix is the leading manufacturer of UL, CSA and factory‐rated electrical wire and cable for high-performance, extreme temperature applications. The company’s product portfolio consists of specialized wire and cable products with temperature ratings from 150°C to 1,000°C and voltage ratings from 300V to 40kV. Radix products are used by original equipment manufacturers in a variety of consumer, commercial, and industrial applications.
